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Tuesday 18th March 2008

4:42pm

Alloyfish brand development. {Part 1}

I get asked about this fairly often so I thought that I would write a little bit about why we chose to use Alloyfish as a name for our company.

When looking for company names, we literally had hundreds of ideas, and also we decided that we wanted www.ourname .com if possible to give a professional and established feel, and also buy .co.uk equivalents.

We played with a variety of names which were rejected for various reasons, the names which met the domain name criteria and had 'something extr…

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