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Repskan: Reputation Management System New Brand for Michael Cover Alloyfish teams up with Strickland Law to provide full branding and trademark services Identifying LSI terms True Cross-Browser Rounded Corners Introducing a new brand; Grow FurtherStudy - An education marketing platform Google update Microsite Forrester expects growth for online retail sales in 2009

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Tuesday 18th August 2009

9:25am

New Brand for Michael Cover

Alloyfish has recently developed a new brand and website for Michael Cover on of the worlds leading Mediators and Arbitrators. The brand had to convey a high degree of professionalism while communicating clearly what he does. nbsp nbsp You can view the new Michael Cover website here gt nbsp The website includes CUT an editorial and other select items that will build in to part of a broad digital marketing strategy that includes PPC and SEO.

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Wednesday 12th August 2009

2:06pm

Alloyfish teams up with Strickland Law to provide full branding and trademark services

As the marketplace becomes ever more competitive, so it becomes harder to devise a "unique" brand name for any given client. Furthermore, there is little worse than investing a significant amount of time and effort in launching a new brand, only to find out at a later date that there is a conflict with another company, which then necessitates a costly re-brand.

Just relying on a simple Google search at the outset of a branding project may well not be enough to uncover and or properly assess s…

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Tags: Branding branding trademarks law

Thursday 28th May 2009

12:36pm

Introducing a new brand Grow

Alloyfish have been developing a brand, and up-coming website for Grow a sales and marketing consultancy based in London. We have worked on the development of the name, brand look and feel, the logo and supplementary marketing materials.

CUT The Grow scene, as below is obviously partly based around the name itself, but also echo s part of Grow's future CSR and environmental policies that, amongst other things is likely to involve planting trees.

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Tags: Branding branding trademarks law branding brand semantics websites online marketing

Tuesday 10th March 2009

12:22pm

Microsite

The National Schools Sevens DVD website went live today and is a good example of the use of a microsite. The project which has been created for Capricorn Media , is a sub branch of their service and would not necessarily fit within thier current website and is likly to confuse potential customers for both DVDs and Corporate Video . The microsite will not only help to improve customer trust and conversion levels but also enables Capricorn to show themselves as a one of the core sponsors of the p…

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Tags: Branding branding trademarks law branding brand semantics websites online marketing Microsite Branding Ecommerce

Tuesday 1st April 2008

1:15pm

Alloyfish brand development. {Part 2}

The form of a fish was stripped down to create a simple geometric form based on three dissected squares. The different parts and colours satisfy the requirement for the likeness different parts to make up an alloy.

The following image shows the basic transition from concept ideas towards the final graphic.

Upon feeling reasonably happy with the general concept, variants of the theme were looked in to. nbsp The colours were to give us a colour palette for much of our literature and bra…

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Tags: Branding branding trademarks law branding brand semantics websites online marketing Microsite Branding Ecommerce branding brand development logo design logo

Tuesday 18th March 2008

4:42pm

Alloyfish brand development. {Part 1}

I get asked about this fairly often so I thought that I would write a little bit about why we chose to use Alloyfish as a name for our company.

When looking for company names, we literally had hundreds of ideas, and also we decided that we wanted www.ourname .com if possible to give a professional and established feel, and also buy .co.uk equivalents.

We played with a variety of names which were rejected for various reasons, the names which met the domain name criteria and had 'something extr…

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