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Tuesday 1st April 2008

1:15pm

Alloyfish brand development. {Part 2}

The form of a fish was stripped down to create a simple geometric form based on three dissected squares. The different parts and colours satisfy the requirement for the likeness different parts to make up an alloy.

The following image shows the basic transition from concept ideas towards the final graphic.

Upon feeling reasonably happy with the general concept, variants of the theme were looked in to. nbsp The colours were to give us a colour palette for much of our literature and bra…

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