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Tuesday 10th February 2009

1:55pm

SEO is like choosing a car

If you'll allow me to stretch an analogy SEO promotion is like a car. nbsp Although it has neither wheels nor a distributor cap, SEO aims to get you where you want to be whilst providing a striking public image of you on the journey. Now, I don't know about you, but when I buy a car I have a pretty clear idea about what I'm looking for. nbsp I may not know the size of engine, colour of paint job or even the manufacturer I'm looking for but I know what I need that car to do for me and what would…

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Thursday 27th March 2008

1:27pm

Dealing with Black Hat competitors

Complaints about unfair tactics being used by competitors are certainly not uncommon. nbsp Black Hat SEO techniques do work and they are able to deliver great rankings. nbsp This leaves those of us who depend upon White Hat SEO feeling frustrated and angry. nbsp Fortunately, there is a solution in most cases as the strength of Black Hat SEO is also its greatest vulnerability. CUT A website which depends upon breaking the rules to achieve rankings is always risking the rules being applied to the…

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