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New Alloyfish team headed up by Toby Bennett The Online Clinic gets a Facelift SEO Success with My Cotton Nightie Identifying LSI terms Alloyfish teams up with Strickland Law to provide full branding and trademark services Grow is growing True Cross-Browser Rounded Corners Alloyfish does the Smart Thing New Brand for Michael Cover Introducing a new brand; Grow

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Tuesday 19th April 2011

12:43pm

SEO Success with My Cotton Nightie

My Cotton Nightie is an e-commerce site selling cotton nightdresses online. nbsp In this small but competitive niche, when someone searches for a cotton nightdress online, a second page result or even a result at the bottom half of the first page is a potential lost sale. nbsp My Cotton Nightie wanted to ensure that they appear close to the top of search results for keywords of interest to them and asked Alloyfish to help them achieve this. nbsp The SEO team at Alloyfish carried out a systematic…

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Tags: cotton nightdress seo strategy

Tuesday 1st March 2011

6:54am

Identifying LSI terms

There are many ways to find a map of terms which search engines consider to be related or descriptive of a similar topic. nbsp Getting this list, and figuring out the right distribution of the terms for your own content, will help you to benefit from LSI SEO techniques. Here is a simple method you can do at any time, if you use Firefox Decide on your central search term, e.g. disease Prefix it with a tilde and type it into Google disease Use the Advanced Search option to change to 100 results p…

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Tags: cotton nightdress seo strategy LSI SEO Google

Tuesday 12th May 2009

12:47pm

Google update

If you are 'in the know' regarding how Google ranks websites you will understand how Google uses a 'Page Rank' score to indicate a website's relevance to the particular topic it seems to be about. Recent shifts in the importance of the Page Rank tool in the Google ranking system impacts on your current Search Engine positioning, is likely to cause deviation in your current Page Rank and also how you should go about improving your Search Engine positions.

You may also have noticed that website…

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Tags: cotton nightdress seo strategy LSI SEO Google Google SEO Strategy

Saturday 14th February 2009

9:59am

Strategic is right

People often ask us why we describe ourselves as a strategic brand and web consultancy and, for us, the reasons are obvious

Your company is for tomorrow not just for today and by offering a strategic service we are able to make the most of now while building for a better tomorrow

Markets are never static, our client s industries change over time and they need a branding and marketing partner that can help them adjust to stay on top

Not every type of marketing is right for CUT every compa…

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Tags: cotton nightdress seo strategy LSI SEO Google Google SEO Strategy Strategic marketing SEO PPC

Tuesday 10th February 2009

1:55pm

SEO is like choosing a car

If you'll allow me to stretch an analogy SEO promotion is like a car. nbsp Although it has neither wheels nor a distributor cap, SEO aims to get you where you want to be whilst providing a striking public image of you on the journey. Now, I don't know about you, but when I buy a car I have a pretty clear idea about what I'm looking for. nbsp I may not know the size of engine, colour of paint job or even the manufacturer I'm looking for but I know what I need that car to do for me and what would…

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Tags: cotton nightdress seo strategy LSI SEO Google Google SEO Strategy Strategic marketing SEO PPC seo black hat seo spam

Wednesday 25th June 2008

5:07pm

Things to avoid with marketing agencies

Beware of online marketing companies who... Promise particular search engine positions, often very high or not specified for which terms. They just can't promise anything of the sort, and is a classic sales tactic of less scrupulous companies.

Charge levels for a monthly fee for SEOIt just doesn't work this way. Although easy for their accounting and billing it generally leads to, and is based on poor value SEO work. SEO will generally involve a initial lump of work, then some specific link…

Thursday 27th March 2008

1:27pm

Dealing with Black Hat competitors

Complaints about unfair tactics being used by competitors are certainly not uncommon. nbsp Black Hat SEO techniques do work and they are able to deliver great rankings. nbsp This leaves those of us who depend upon White Hat SEO feeling frustrated and angry. nbsp Fortunately, there is a solution in most cases as the strength of Black Hat SEO is also its greatest vulnerability. CUT A website which depends upon breaking the rules to achieve rankings is always risking the rules being applied to the…

Monday 18th February 2008

5:04pm

Ethical and Effective Link Building

Links are the 800lb gorilla in every search engine optimisation (SEO) proposal. nbsp As professional optimisers we would much prefer if links were entirely unnecessary in theory a good site, presented well, should rank well. Links matter and anyone who suggests otherwise is wrong. nbsp It doesn't matter if you're starting a small hobby site or a large corporate site, your search engine rankings will suffer enormously if you solider on without garnering any links. I put the word ethical in the t…

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