Branding - Alloyfish

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New Alloyfish team headed up by Toby Bennett The Online Clinic gets a Facelift SEO Success with My Cotton Nightie Identifying LSI terms Alloyfish teams up with Strickland Law to provide full branding and trademark services Grow is growing True Cross-Browser Rounded Corners Alloyfish does the Smart Thing New Brand for Michael Cover Introducing a new brand; Grow

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Wednesday 20th April 2011

10:53am

The Online Clinic gets a Facelift

Alloyfish has recently redesigned the website for the online clinic. nbsp Founded in 2004, the clinic provides online consultations and treatments for common ailments such as erectile dysfunction, weight loss, hair loss and more. The new website nbsp uses similar colours as the old but with a more modern and fresh look, nbsp Behind the scenes the site was also optimised for keywords. nbsp Here is a screenshot of the new design

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Saturday 12th February 2011

2:06pm

Alloyfish teams up with Strickland Law to provide full branding and trademark services

As the marketplace becomes ever more competitive, so it becomes harder to devise a "unique" brand name for any given client. Furthermore, there is little worse than investing a significant amount of time and effort in launching a new brand, only to find out at a later date that there is a conflict with another company, which then necessitates a costly re-brand.

Just relying on a simple Google search at the outset of a branding project may well not be enough to uncover and or properly assess s…

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Wednesday 18th November 2009

9:25am

New Brand for Michael Cover

Alloyfish has recently developed a new brand and website for Michael Cover on of the worlds leading Mediators and Arbitrators. The brand had to convey a high degree of professionalism while communicating clearly what he does. nbsp nbsp You can view the new Michael Cover website here gt nbsp The website includes CUT an editorial and other select items that will build in to part of a broad digital marketing strategy that includes PPC and SEO.

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Thursday 28th May 2009

12:36pm

Introducing a new brand Grow

Alloyfish have been developing a brand, and up-coming website for Grow a sales and marketing consultancy based in London. We have worked on the development of the name, brand look and feel, the logo and supplementary marketing materials.

CUT The Grow scene, as below is obviously partly based around the name itself, but also echo s part of Grow's future CSR and environmental policies that, amongst other things is likely to involve planting trees.

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Tags: alloyfish branding the online clinic branding trademarks law Branding branding brand semantics websites online marketing

Tuesday 10th March 2009

12:22pm

Microsite

The National Schools Sevens DVD website went live today and is a good example of the use of a microsite. The project which has been created for Capricorn Media , is a sub branch of their service and would not necessarily fit within thier current website and is likly to confuse potential customers for both DVDs and Corporate Video . The microsite will not only help to improve customer trust and conversion levels but also enables Capricorn to show themselves as a one of the core sponsors of the p…

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Tags: alloyfish branding the online clinic branding trademarks law Branding branding brand semantics websites online marketing Microsite Branding Ecommerce

Tuesday 1st April 2008

1:15pm

Alloyfish brand development. {Part 2}

The form of a fish was stripped down to create a simple geometric form based on three dissected squares. The different parts and colours satisfy the requirement for the likeness different parts to make up an alloy.

The following image shows the basic transition from concept ideas towards the final graphic.

Upon feeling reasonably happy with the general concept, variants of the theme were looked in to. nbsp The colours were to give us a colour palette for much of our literature and bra…

Tuesday 18th March 2008

4:42pm

Alloyfish brand development. {Part 1}

I get asked about this fairly often so I thought that I would write a little bit about why we chose to use Alloyfish as a name for our company.

When looking for company names, we literally had hundreds of ideas, and also we decided that we wanted www.ourname .com if possible to give a professional and established feel, and also buy .co.uk equivalents.

We played with a variety of names which were rejected for various reasons, the names which met the domain name criteria and had 'something extr…

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