Google update

If you are 'in the know' regarding how Google ranks websites you will understand how Google uses a 'Page Rank' score to indicate a website's relevance to the particular topic it seems to be about. Recent shifts in the importance of the Page Rank tool in the Google ranking system impacts on your current Search Engine positioning, is likely to cause deviation in your current Page Rank and also how you should go about improving your Search Engine positions.

You may also have noticed that websites seem to shift around a little more, usually with a deviation of two or three positions, now to claim a 'Number 1' Google position is not as easy as close competitors will cause this to change from search to search.

The big changes that have come in to effect are based around how Google ranks your website in the long-term - making it harder for 'quick fixes' or low quality SEO techniques.

Google now monitors the rate of gain and attrition for links to your website over time which is now seen as highly important while Page Rank system is moved to the side a little. For example if you gain a significant amount of Social Network-based links Google will consider your site to be relevant, but over time as these drop off, so will your perceived relevancy.

Along side other Search Engine Optimisation techniques website owners should have a structured and long-term link building process ? and not just any old links, but highly relevant and good quality links.

Drop us a call on 020 7502 2082 if you would like to know more.