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Repskan: Reputation Management System New Brand for Michael Cover Alloyfish teams up with Strickland Law to provide full branding and trademark services Identifying LSI terms True Cross-Browser Rounded Corners Introducing a new brand; Grow FurtherStudy - An education marketing platform Google update Microsite Forrester expects growth for online retail sales in 2009

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Wednesday 15th July 2009

6:54am

Identifying LSI terms

There are many ways to find a map of terms which search engines consider to be related or descriptive of a similar topic. Getting this list, and figuring out the right distribution of the terms for your own content, will help you to benefit from LSI SEO techniques.

Here is a simple method you can do at any time, if you use Firefox:

Decide on your central search term, e.g. disease Prefix it with a tilde and type it into Google: ~disease Use the Advanced Search option to change to 100 results per page Copy and paste the string below, exactly, into your URL bar and press enter

javascript:d=document;a=d.getElementsByTagName('em');b=Array();for(var c=0;c<a.length;c++){f=a[c].textContent.toLowerCase();(b[f])?(b[f]+=1):(b[f]=1)};e='';for(var a in b) e+=a+' x '+b[a]+'<br>';d.innerHTML=e;

If you like,you can bookmark this link: [LSI Trick] , and just click it to reveal the list and distribution of LSI terms.

Enjoy!

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Tags: LSI SEO Google

Tuesday 19th May 2009

3:00pm

FurtherStudy - An education marketing platform

This week has seen the launch of furtherstudy ; a website which enables universities all round the world to advertise their courses free of charge, the aim being to level the playing field for the marketing of further study positions to enable quality universities to be able to gain students based on quality rather than marketing budget.

The design is …

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Tags: LSI SEO Google furtherstudy phd masters scholarship

Tuesday 12th May 2009

12:47pm

Google update

If you are 'in the know' regarding how Google ranks websites you will understand how Google uses a 'Page Rank' score to indicate a website's relevance to the particular topic it seems to be about. Recent shifts in the importance of the Page Rank tool in the Google ranking system impacts on your current Search Engine positioning, is likely to cause deviation in your current Page Rank and also how you should go about improving your Search Engine positions.

You may also have noticed that websites seem to shift around a little more, usually with a deviation of two or three positions, now to claim a 'Number 1' Google position is not as easy as close competitors will cause this to change from search to search.

The big changes that have come in to effect are based around how Google ranks your website in the long-term - making it harder for 'quick fixes' or low quality SEO techniques.

Google now monitors the rate of gain and attrition for links to your website over time which is…

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Tags: LSI SEO Google furtherstudy phd masters scholarship Google SEO Strategy

Saturday 14th February 2009

10:02am

Forrester expects growth for online retail sales in 2009

Despite the recession, online retail sales will continue to grow, according to new projections released by Forrester Research, albeit at a slower rate and at the expense of physical stores.

Looking at U.S. online retail sales; they are projected to rise 11% this year to $156 billion. Compared with last years growth of 13%, overall this is a slow down, however online retail remains an area of strong growth.

The reasons for the strength of this sector are pretty obvious, with the ability to …

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Tags: LSI SEO Google furtherstudy phd masters scholarship Google SEO Strategy online marketing ecommerce statistics 2009 growth

Saturday 14th February 2009

9:59am

Strategic is right

People often ask us why we describe ourselves as a strategic brand and web consultancy and, for us, the reasons are obvious;

Your company is for tomorrow not just for today and by offering a strategic service we are able to make the most of now while building for a better tomorrow

Markets are never static, our client’s industries change over time and they need a branding and marketing partner that can help them adjust to stay on top

Not every type of marketing is right for …

Tuesday 10th February 2009

1:55pm

SEO is like choosing a car

If you'll allow me to stretch an analogy; SEO promotion is like a car. Although it has neither wheels nor a distributor cap, SEO aims to get you where you want to be whilst providing a striking public image of you on the journey.

Now, I don't know about you, but when I buy a car I have a pretty clear idea about what I'm looking for. I may not know the size of engine, colour of paint job or even the manufacturer I'm looking for; but I know what I need that car to do for me and what would be a nice extra.

Above all, I need a car which will get me to my destination, reliably, repeatably and keep doing so for long into the future. Offer me a cheap car which is going to have to go in for repairs every couple of weeks, and may not even be roadworthy next year and the brilliant price doesn't matter - I really and truely don't want it.

Aesthetically, I need a car which won't embarass me. A car which looks clean and presentable so that it does not reflect badly…

Friday 10th October 2008

12:34pm

Google Crawls Forms

It used to be part of SEO 101 that search engines don't use forms. For quite some time now, Google has been testing filling in and submitting forms, and the results are already in the index. When Google started, dynamic sites were the exception to the rule – today, even simple personal websites are more likely to be a dynamic wordpress blog than a static GeoCities page. With dynamic pages comes the ever-present temptation to add forms to everything – and that's just the kind of thing that attracts the innovative engineers at Google.

The way in which Google crawls forms is by taking keywords from your page, inserting them to the form, and then submitting them to the landing page. By doing this, Google hopes to uncover content which is languishing in your database or pages of results pointing to information you didn't link to directly from a currently crawled page.

Relying on Google Form Crawling In no circumstance should a webmaster rely upon Google's For…

Friday 12th September 2008

12:31pm

Multiple Sites in Adwords

Many companies manage multiple websites, each offering different services. In some cases, these services will be related to one another, in other cases they will be completely separate operations. How Adwords should be managed and arranged between them is a very interesting question.

First of all, our experience shows that different sites under a single adwords account does not, in general, cause problems. However, it is worth being careful in some circumstances where it does make a difference:

Long Established Account Where you have a long established account in good standing, that account has a certain history which can be of benefit for launching a new campaign. This is typically only worthy of consideration where your campaigns need to be fast and agile. A longer startup and history-creation period should not be a problem in most cases.

Two Sites on the Same Topic If two of your sites target the same search terms, then you should think carefully…

Wednesday 25th June 2008

5:07pm

Things to avoid with marketing agencies

Beware of online marketing companies who...

Promise particular search engine positions, often very high or not specified for which terms. They just can't promise anything of the sort, and is a classic sales tactic of less scrupulous companies.

Charge levels for a monthly fee for SEOIt just doesn't work this way. Although easy for their accounting and billing it generally leads to, and is based on poor value SEO work. SEO will generally involve a initial lump of work, then some specific link finding/brokering & placement or well placed content generation over the course of time.

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Thursday 27th March 2008

1:27pm

Dealing with Black Hat competitors

Complaints about unfair tactics being used by competitors are certainly not uncommon. Black Hat SEO techniques do work and they are able to deliver great rankings. This leaves those of us who depend upon White Hat SEO feeling frustrated and angry. Fortunately, there is a solution in most cases as the strength of Black Hat SEO is also its greatest vulnerability.

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