
The National Schools Sevens DVD website went live today and is a good example of the use of a microsite. The project which has been created for Capricorn Media, is a sub branch of their service and would not necessarily fit within thier current website and is likly to confuse potential customers for both DVDs and Corporate Video.
The microsite will not only help to improve customer trust and conversion levels but also enables Capricorn to show themselves as a one of the core sponsors of the project, which of course they are. Another aspect of this microsite is that it has been designed in an adaptable manner meaning that it can be re-skinned for use with other events in a cost effective manner.