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Google Crawls FormsMultiple Sites in AdwordsThings to avoid with marketing agenciesPresentation; social mood mappingAlloyfish brand development. {Part 2}Dealing with Black Hat competitorsAlloyfish brand development. {Part 1}Ethical and Effective Link BuildingGood is not good enoughImage Search Optimisation

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Sunday 20th April 2008
7:47pm

Presentation; social mood mapping

I thought I would post up this video because it's very interesting. Although probably not the future of search engines, it's a good example of internet based experimentation and the applications of these ideas can be found from arts to social mapping and opinion measurement.
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Tags: Search Engines Social marketing Mood mapping


Tuesday 1st April 2008
1:15pm

Alloyfish brand development. {Part 2}

The form of a fish was stripped down to create a simple geometric form based on three dissected squares. The different parts and colours satisfy the requirement for the likeness different parts to make up an alloy. The following image shows the basic transition from concept ideas towards the final graphic.
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Tags: branding brand development logo design logo


Tuesday 18th March 2008
4:42pm

Alloyfish brand development. {Part 1}

I get asked about this fairly often so I thought that I would write a little bit about why we chose to use Alloyfish as a name for our company. When looking for company names, we literally had hundreds of ideas, and also we decided that we wanted www.ourname .com if possible to give a professional and established feel, and also buy .co.uk equivalents. We played with a variety of names which were rejected for various reasons, the names which met the domain name criteria and had 'something extra' reached a later
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Tags: branding visual identity brand design


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