too hard

Alloyfish brand development. {Part 1}

I get asked about this fairly often so I thought that I would write a little bit about why we chose to use Alloyfish as a name for our company. When looking for company names, we literally had hundreds of ideas, and also we decided that we wanted www.ourname .com if possible to give a professional and established feel, and also buy .co.uk equivalents. We played with a variety of names which were rejected for various reasons, the names which met the domain name criteria and had 'something extra' reached a later

AJAX, the mystery begins

Let's talk about true and false.  Ah, basic boolean?  No, not exactly.  AJAX is one of the most common buzz-words in website development today.  True.  Most web-developers are able to write AJAX.  False.  Most web-developers who create fancy 'AJAX-effect's know how to write AJAX.  False. Pick up a book on AJAX, and often as not it will start off by telling you that the key to AJAX is 'this' framework or 'that' library.  Ooops... that's not teaching you AJAX, that's teaching you how to use a tool for setting up dynamic interaction.  The AJAX was written by the guy who created the framework or the library. What's so special about AJAX?  To be honest, nothing.  It's elegant; but what it gains in elegance it loses in both speed and support. More true and false.  AJAX is the only way to set up asynchronous communication with a server.  False.  AJAX is the name for things which aren't Flash but look like Flash.  False.  AJAX requires ActiveX support to run on Internet Explorer, the disabling of which has long been highly recommended to all.  True.  AJAX is fast.  False