excellent websites

Good is not good enough

"Every success is built on the ability to do better than good enough", or so the saying goes; and as sayings go that one will go far.  Good enough was only good enough when you were the only game in town and that town only had one horse.  Even then, good enough was never really very good. Today's world demands excellence.  Every sector can be neatly divided between excellence which generally has the lion's share of the market, and good enough which bumbles along just about making ends meet.  Gone are the days in which you could sell good-enough at the price of excellence based upon a lack of competition.  Welcome to the global marketplace where there is competition for everything, and your competition may well be paying just pence an hour.  Good, cheap and fast; pick any one to target as a market advantage, so long as it's not cheap.

Dealing with Black Hat competitors

Complaints about unfair tactics being used by competitors are certainly not uncommon.  Black Hat SEO techniques do work and they are able to deliver great rankings.  This leaves those of us who depend upon White Hat SEO feeling frustrated and angry.  Fortunately, there is a solution in most cases as the strength of Black Hat SEO is also its greatest vulnerability.

Multiple Sites in Adwords

Many companies manage multiple websites, each offering different services. In some cases, these services will be related to one another, in other cases they will be completely separate o…

Ethical and Effective Link Building

Links are the 800lb gorilla in every search engine optimisation (SEO) proposal.  As professional optimisers we would much prefer if links were entirely unnecessary; in theory a good site, presented well, should rank well. Links matter and anyone who suggests otherwise is wrong.  It doesn't matter if you're starting a small hobby site or a large corporate site, your search engine rankings will suffer enormously if you solider on without garnering any links. I put the word ethical in the title of this article for good reason; building links can be achieved through a vast array of

Google Crawls Forms

It used to be part of SEO 101 that search engines don't use forms. For quite some time now, Google has been testing filling in and submitting forms, and the results are already in the in…