branding

Alloyfish brand development. {Part 1}

I get asked about this fairly often so I thought that I would write a little bit about why we chose to use Alloyfish as a name for our company. When looking for company names, we literally had hundreds of ideas, and also we decided that we wanted www.ourname .com if possible to give a professional and established feel, and also buy .co.uk equivalents. We played with a variety of names which were rejected for various reasons, the names which met the domain name criteria and had 'something extra' reached a later

Alloyfish brand development. {Part 2}

The form of a fish was stripped down to create a simple geometric form based on three dissected squares. The different parts and colours satisfy the requirement for the likeness different parts to make up an alloy. The following image shows the basic transition from concept ideas towards the final graphic.