Social marketing

Presentation; social mood mapping

I thought I would post up this video because it's very interesting. Although probably not the future of search engines, it's a good example of internet based experimentation and the applications of these ideas can be found from arts to social mapping and opinion measurement.

Things to avoid with marketing agencies

Beware of online marketing companies who... Promise particular search engine positions, often very high or not specified for which terms. They just can't promise anything of the sort, and is a classic sales tactic of less scrupulous companies. Charge levels for a monthly fee for SEOIt just doesn't work this way. Although easy for their accounting and billing it generally leads to, and is based on poor value SEO work. SEO will generally involve a initial lump of work, then some specific link finding/brokering & placement or well placed content generation over the course of time.

Ethical and Effective Link Building

Links are the 800lb gorilla in every search engine optimisation (SEO) proposal.  As professional optimisers we would much prefer if links were entirely unnecessary; in theory a good site, presented well, should rank well. Links matter and anyone who suggests otherwise is wrong.  It doesn't matter if you're starting a small hobby site or a large corporate site, your search engine rankings will suffer enormously if you solider on without garnering any links. I put the word ethical in the title of this article for good reason; building links can be achieved through a vast array of

Multiple Sites in Adwords

Many companies manage multiple websites, each offering different services. In some cases, these services will be related to one another, in other cases they will be completely separate o…