Search Engines

Presentation; social mood mapping

I thought I would post up this video because it's very interesting. Although probably not the future of search engines, it's a good example of internet based experimentation and the applications of these ideas can be found from arts to social mapping and opinion measurement.

Things to avoid with marketing agencies

Beware of online marketing companies who... Promise particular search engine positions, often very high or not specified for which terms. They just can't promise anything of the sort, and is a classic sales tactic of less scrupulous companies. Charge levels for a monthly fee for SEOIt just doesn't work this way. Although easy for their accounting and billing it generally leads to, and is based on poor value SEO work. SEO will generally involve a initial lump of work, then some specific link finding/brokering & placement or well placed content generation over the course of time.

Ethical and Effective Link Building

Links are the 800lb gorilla in every search engine optimisation (SEO) proposal.  As professional optimisers we would much prefer if links were entirely unnecessary; in theory a good site, presented well, should rank well. Links matter and anyone who suggests otherwise is wrong.  It doesn't matter if you're starting a small hobby site or a large corporate site, your search engine rankings will suffer enormously if you solider on without garnering any links. I put the word ethical in the title of this article for good reason; building links can be achieved through a vast array of

Image Search Optimisation

Your site probably has plenty of images, at least it should. Images really pull a site together, so long as they are relevant. For most of us, the images we use are licensed from other people - this means that you aren't the only one with them. Image searches don't like to show duplicate images. They only show one source for one image. This means that to get your image listed, you may need to use some SEO sense: Size distinguishes images - offer the images scaled to sizes other than the original. Not only does this show you have different images, but it means you show up under images searches for small, medium and large images.

Google Crawls Forms

It used to be part of SEO 101 that search engines don't use forms. For quite some time now, Google has been testing filling in and submitting forms, and the results are already in the in…

Dealing with Black Hat competitors

Complaints about unfair tactics being used by competitors are certainly not uncommon.  Black Hat SEO techniques do work and they are able to deliver great rankings.  This leaves those of us who depend upon White Hat SEO feeling frustrated and angry.  Fortunately, there is a solution in most cases as the strength of Black Hat SEO is also its greatest vulnerability.