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New Alloyfish team headed up by Toby Bennett The Online Clinic gets a Facelift SEO Success with My Cotton Nightie Identifying LSI terms Alloyfish teams up with Strickland Law to provide full branding and trademark services Grow is growing True Cross-Browser Rounded Corners Alloyfish does the Smart Thing New Brand for Michael Cover Introducing a new brand; Grow

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Thursday 28th April 2011

9:55am

New Alloyfish team headed up by Toby Bennett

WeExplain - A new video animation aspect of Alloyfish kicked off last week with the release of our first 'simple' explanation video for Smart Tendering Ltd . Toby has a graphic design and animation background and has moved down from Birmingham to work with us in our Farringdon office.

The animations can be used to explain complicated business services or as PR focused on explaining certain sectors or confusing topics related to a business.

You can find out more by giving Toby Bennett…

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Tags: video animation explanation video toby bennett

Wednesday 20th April 2011

10:53am

The Online Clinic gets a Facelift

Alloyfish has recently redesigned the website for the online clinic. Founded in 2004, the clinic provides online consultations and treatments for common ailments such as erectile dysfunction, weight loss, hair loss and more. The new website uses similar colours as the old but with a more modern and fresh look, Behind the scenes the site was also optimised for keywords. Here is a screenshot of the new design:

…

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Tags: alloyfish branding the online clinic

Tuesday 19th April 2011

12:43pm

SEO Success with My Cotton Nightie

My Cotton Nightie is an e-commerce site selling cotton nightdresses online. In this small but competitive niche, when someone searches for a cotton nightdress online, a second page result or even a result at the bottom half of the first page is a potential lost sale. My Cotton Nightie wanted to ensure that they appear close to the top of search results for keywords of interest to them and asked Alloyfish to help them achieve this. The SEO team at Alloyfish carried out a systema…

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Tags: cotton nightdress seo strategy

Tuesday 1st March 2011

6:54am

Identifying LSI terms

There are many ways to find a map of terms which search engines consider to be related or descriptive of a similar topic. Getting this list, and figuring out the right distribution of the terms for your own content, will help you to benefit from LSI SEO techniques.

Here is a simple method you can do at any time, if you use Firefox:

Decide on your central search term, e.g. disease Prefix it with a tilde and type it into Google: ~disease Use the Advanced Search option to chang…

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Tags: lsi seo google

Saturday 12th February 2011

2:06pm

Alloyfish teams up with Strickland Law to provide full branding and trademark services

As the marketplace becomes ever more competitive, so it becomes harder to devise a "unique" brand name for any given client. Furthermore, there is little worse than investing a significant amount of time and effort in launching a new brand, only to find out at a later date that there is a conflict with another company, which then necessitates a costly re-brand.

Just relying on a simple Google search at the outset of a branding project may well not be enough to uncover and/or properly assess…

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Tags: branding trademarks law

Monday 20th December 2010

11:22am

Grow is growing

Grow , the sales and marketing site that Alloyfish helped design and brand has been "growing" quite nicely in the last few months and have been able to pick up some very satisfied clients along the way. One of Grow's flagship service is a marketing masterclass held every month and aimed at small businesess. Delighted participants include the MD of the London Academy of Dance and the MD of Assest Research. Head over to Glow to see what they have to say. Alloyfish wishes G…

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Tags: sales marketing brand building

Monday 6th December 2010

3:00am

True Cross-Browser Rounded Corners

Achieving cross-browser rounded corners without image manipulation (ie6, ie7, ie8, FF, Safari, Opera, Google Chrome) First, use both a CSS and a Javascript solution. The javascript method will rely on prototype (from http://www.prototypejs.org/ ), and provides support where there is no native browser facility.

Javascript: Note: This can support all browsers, but the results are worse than that obtained via CSS

Download the scriptaculous-js-1.8.2 framework, here http:/…

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Tags: css border corners

Sunday 15th August 2010

8:44am

Alloyfish does the Smart Thing

Alloyfish has designed and developed a new website for Smart Tendering (www.smarttendering.com). Smart Tendering is an IT support marketplace, bringing in buyers of IT support with IT suppliers. IT buyers answer a series of questions, like number of computers, type of network and these answers are used to create a tender. Up to 10 IT suppliers can bid for the tender and the details of the bid are made available to the IT buyer in the form of a spreadsheet. This allows th…

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Tags: smart tendering it support comparison

Wednesday 18th November 2009

9:25am

New Brand for Michael Cover

Alloyfish has recently developed a new brand and website for Michael Cover on of the worlds leading Mediators and Arbitrators. The brand had to convey a high degree of professionalism while communicating clearly what he does.

You can view the new Michael Cover website here >

The website includes …

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Tags: branding

Thursday 28th May 2009

12:36pm

Introducing a new brand; Grow

Alloyfish have been developing a brand, and up-coming website for Grow a sales and marketing consultancy based in London. We have worked on the development of the name, brand look and feel, the logo and supplementary marketing materials.

…

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Tags: branding brand semantics websites online marketing

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