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Introducing a new brand; Grow FurtherStudy - An education marketing platform Google update Microsite Forrester expects growth for online retail sales in 2009 Strategic is right SEO is like choosing a car Google Crawls Forms Multiple Sites in Adwords Things to avoid with marketing agencies

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Thursday 28th May 2009

12:36pm

Introducing a new brand; Grow

Alloyfish have been developing a brand, and up-coming website for Grow a sales and marketing consultancy based in London. We have worked on the development of the name, brand look and feel, the logo and supplementary marketing materials.

…

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Tags: branding brand semantics websites online marketing

Tuesday 19th May 2009

3:00pm

FurtherStudy - An education marketing platform

This week has seen the launch of furtherstudy ; a website which enables universities all round the world to advertise their courses free of charge, the aim being to level the playing field for the marketing of further study positions to enable quality universities to be able to gain students based on quality rather than marketing budget.

The design is …

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Tags: furtherstudy phd masters scholarship

Tuesday 12th May 2009

12:47pm

Google update

If you are 'in the know' regarding how Google ranks websites you will understand how Google uses a 'Page Rank' score to indicate a website's relevance to the particular topic it seems to be about. Recent shifts in the importance of the Page Rank tool in the Google ranking system impacts on your current Search Engine positioning, is likely to cause deviation in your current Page Rank and also how you should go about improving your Search Engine positions.

You may also have noticed that websi…

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Tags: google seo strategy

Tuesday 10th March 2009

12:22pm

Microsite

The National Schools Sevens DVD website went live today and is a good example of the use of a microsite. The project which has been created for Capricorn Media , is a sub branch of their service and would not necessarily fit within thier current website and is likly to confuse potential customers for both DVDs and Corporate Video .

The microsite will not only help to improve customer trust and conversion levels but also enables Capricorn to show themselves as a one of the core sponsors o…

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Tags: microsite branding ecommerce

Saturday 14th February 2009

10:02am

Forrester expects growth for online retail sales in 2009

Despite the recession, online retail sales will continue to grow, according to new projections released by Forrester Research, albeit at a slower rate and at the expense of physical stores.

Looking at U.S. online retail sales; they are projected to rise 11% this year to $156 billion. Compared with last years growth of 13%, overall this is a slow down, however online retail remains an area of strong growth.

The reasons for the strength of this sector are pretty obvious, with the ability to …

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Tags: online marketing ecommerce statistics 2009 growth

Saturday 14th February 2009

9:59am

Strategic is right

People often ask us why we describe ourselves as a strategic brand and web consultancy and, for us, the reasons are obvious;

Your company is for tomorrow not just for today and by offering a strategic service we are able to make the most of now while building for a better tomorrow

Markets are never static, our client’s industries change over time and they need a branding and marketing partner that can help them adjust to stay on top

Not every type of marketing is right for …

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Tags: strategic marketing seo ppc

Tuesday 10th February 2009

1:55pm

SEO is like choosing a car

If you'll allow me to stretch an analogy; SEO promotion is like a car. Although it has neither wheels nor a distributor cap, SEO aims to get you where you want to be whilst providing a striking public image of you on the journey.

Now, I don't know about you, but when I buy a car I have a pretty clear idea about what I'm looking for. I may not know the size of engine, colour of paint job or even the manufacturer I'm looking for; but I know what I need that car to do for me and wha…

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Tags: seo black hat seo spam

Friday 10th October 2008

12:34pm

Google Crawls Forms

It used to be part of SEO 101 that search engines don't use forms. For quite some time now, Google has been testing filling in and submitting forms, and the results are already in the index. When Google started, dynamic sites were the exception to the rule – today, even simple personal websites are more likely to be a dynamic wordpress blog than a static GeoCities page. With dynamic pages comes the ever-present temptation to add forms to everything – and that's just the kind of t…

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Tags: google forms crawling

Friday 12th September 2008

12:31pm

Multiple Sites in Adwords

Many companies manage multiple websites, each offering different services. In some cases, these services will be related to one another, in other cases they will be completely separate operations. How Adwords should be managed and arranged between them is a very interesting question.

First of all, our experience shows that different sites under a single adwords account does not, in general, cause problems. However, it is worth being careful in some circumstances where it doe…

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Tags: adwords sites

Wednesday 25th June 2008

5:07pm

Things to avoid with marketing agencies

Beware of online marketing companies who...

Promise particular search engine positions, often very high or not specified for which terms. They just can't promise anything of the sort, and is a classic sales tactic of less scrupulous companies.

Charge levels for a monthly fee for SEOIt just doesn't work this way. Although easy for their accounting and billing it generally leads to, and is based on poor value SEO work. SEO will generally involve a initial lump of work, then some specific link finding/brokering & placement or well placed content generation over the course of time.

…

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Tags: ppc web-marketing bad seo

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