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Repskan: Reputation Management System New Brand for Michael Cover Alloyfish teams up with Strickland Law to provide full branding and trademark services Identifying LSI terms True Cross-Browser Rounded Corners Introducing a new brand; Grow FurtherStudy - An education marketing platform Google update Microsite Forrester expects growth for online retail sales in 2009

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Thursday 20th May 2010

11:08am

Repskan: Reputation Management System

Just to introduce a new product created by the Alloyfish Development team; Repskan

Repskan is focused towards Reptuation and Social Media with particular application for Crisis Managment and is used by PR agencies, in-house communications professionals and legal companies specialising in similar areas.

Get in touch with us if you want to know more about Repskan.

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Tags: reputation management social media

Tuesday 18th August 2009

9:25am

New Brand for Michael Cover

Alloyfish has recently developed a new brand and website for Michael Cover on of the worlds leading Mediators and Arbitrators. The brand had to convey a high degree of professionalism while communicating clearly what he does.

You can view the new Michael Cover website here >

The website includes …

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Tags: branding

Wednesday 12th August 2009

2:06pm

Alloyfish teams up with Strickland Law to provide full branding and trademark services

As the marketplace becomes ever more competitive, so it becomes harder to devise a "unique" brand name for any given client. Furthermore, there is little worse than investing a significant amount of time and effort in launching a new brand, only to find out at a later date that there is a conflict with another company, which then necessitates a costly re-brand.

Just relying on a simple Google search at the outset of a branding project may well not be enough to uncover and/or properly assess…

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Tags: branding trademarks law

Wednesday 15th July 2009

6:54am

Identifying LSI terms

There are many ways to find a map of terms which search engines consider to be related or descriptive of a similar topic. Getting this list, and figuring out the right distribution of the terms for your own content, will help you to benefit from LSI SEO techniques.

Here is a simple method you can do at any time, if you use Firefox:

Decide on your central search term, e.g. disease Prefix it with a tilde and type it into Google: ~disease Use the Advanced Search option to change to…

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Tags: lsi seo google

Monday 6th July 2009

3:00am

True Cross-Browser Rounded Corners

Achieving cross-browser rounded corners without image manipulation (ie6, ie7, ie8, FF, Safari, Opera, Google Chrome) First, use both a CSS and a Javascript solution. The javascript method will rely on prototype (from http://www.prototypejs.org/ ), and provides support where there is no native browser facility.

Javascript: Note: This can support all browsers, but the results are worse than that obtained via CSS

Download the scriptaculous-js-1.8.2 framework, here http:/…

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Tags: css border corners

Thursday 28th May 2009

12:36pm

Introducing a new brand; Grow

Alloyfish have been developing a brand, and up-coming website for Grow a sales and marketing consultancy based in London. We have worked on the development of the name, brand look and feel, the logo and supplementary marketing materials.

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Tags: branding brand semantics websites online marketing

Tuesday 19th May 2009

3:00pm

FurtherStudy - An education marketing platform

This week has seen the launch of furtherstudy ; a website which enables universities all round the world to advertise their courses free of charge, the aim being to level the playing field for the marketing of further study positions to enable quality universities to be able to gain students based on quality rather than marketing budget.

The design is …

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Tags: furtherstudy phd masters scholarship

Tuesday 12th May 2009

12:47pm

Google update

If you are 'in the know' regarding how Google ranks websites you will understand how Google uses a 'Page Rank' score to indicate a website's relevance to the particular topic it seems to be about. Recent shifts in the importance of the Page Rank tool in the Google ranking system impacts on your current Search Engine positioning, is likely to cause deviation in your current Page Rank and also how you should go about improving your Search Engine positions.

You may also have noticed that websi…

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Tags: google seo strategy

Tuesday 10th March 2009

12:22pm

Microsite

The National Schools Sevens DVD website went live today and is a good example of the use of a microsite. The project which has been created for Capricorn Media , is a sub branch of their service and would not necessarily fit within thier current website and is likly to confuse potential customers for both DVDs and Corporate Video .

The microsite will not only help to improve customer trust and conversion levels but also enables Capricorn to show themselves as a one of the core sponsors o…

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Tags: microsite branding ecommerce

Saturday 14th February 2009

10:02am

Forrester expects growth for online retail sales in 2009

Despite the recession, online retail sales will continue to grow, according to new projections released by Forrester Research, albeit at a slower rate and at the expense of physical stores.

Looking at U.S. online retail sales; they are projected to rise 11% this year to $156 billion. Compared with last years growth of 13%, overall this is a slow down, however online retail remains an area of strong growth.

The reasons for the strength of this sector are pretty obvious, with the ability to …

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Tags: online marketing ecommerce statistics 2009 growth

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